It seems like 95% of the SEO people I come across out there are doing practices that are 5 years out of date. This is because they are lazy and do not study the ever changing environment that is internet marketing.
The job isn’t hard, it just requires creativity…
So let me list to you the 4 key things in SEO that you now need to consider…
1) Local SEO
Many of the searches people do on Google now have localised listings. This can give a leg up to a website that isn’t actually trying to push for that keyword you searched, the website is just RELEVANT. So make sure you get your Google place listing sorted, other websites such as Yelp, encourage your visitors to review your product/service/website on these and get into the localised mix.
Social Media and SEO used to be seperate. Not now. For the past few months the search engines have stated they use social signals in their ranking algorithms. So what does this mean? It means, get ALL your social media accounts up to scratch, promote them on your site, share content on them and use them as a new customer service tool. Reach out to your customers. Give them reasons to follow you. If you do this, I can guarantee they will use you more.
3) Content Content Content
Content is becoming the key attribute in internet marketing. It links everything. So the moral of the story is, get fresh, relevant, and interesting content added to your site. Share it. Encourage others to share it. If you do this right, people will talk about you on social media websites, they will link to you, they will basically send traffic your way for just what could be one simple awesome article.
Many old fashioned SEO’s see links as a main part of SEO. It is and it isn’t. When I say it isn’t I mean, people put all their focus on going to get as many links as possible, from any sites possible. Not cool. What you need to do is, get your site listed on relevant sites and directories (hotfrog, dmoz, etc) and then focus your energy on giving people a reason to link to your site. This is where the content part links in. Make your site a great place for people to visit, even if it is just a bakery, why not put recipes on there. If you do this, people will come, link and share.
If you need help with your internet marketing or SEO please feel free to get in contact with me chris (at) cconlinemarketing (dot) com.